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Wholesaler of Canadian Maple Products

 

Cookie 
Policy

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  • Cookie Policy

1. Introduction

 

Terms and expressions beginning with a capital letter and not otherwise defined have the meaning given to them and Ferme Vifranc Inc. (collectively, « Vifranc »), wish to process the data they collect in a lawful and transparent manner.

 

 

2. Scope

 

Vifranc has developed this policy regarding cookies (the « Policy ») in order to describe the way in which Vifranc uses cookies and the information it collects and stores.

 

 

3. Definitions

 

« Loi PRP » means the Act Respecting the Protection of Personal Information in the Private Sector, as amended by the Act to Modernize Legislative Provisions as Regards the Protection of Personal Information (« Law 25 »).

 

« Personne concernée » means any identified or identifiable person about whom Vifranc collects Personal Information, including but not limited to (i) Employees, former, current, and prospective, (ii) clients, former, current, and prospective, (iii) visitors to the Vifranc website, and (iv) subcontractors and suppliers, former, current, and prospective.

 

« Renseignements personnels » means any information about an identified or identifiable natural person, but excludes information that is not considered Personal Information under the Loi PRP.

 

« Cookies » is a text file placed by the servers of visited websites or by third-party servers in a dedicated space on the hard drive of your terminal (computer, tablet, mobile phone, or any other device optimized for the Internet) when viewing online content or advertising. It records information relating to your browsing on the internet. This Cookie file can only be read by its issuer, who, during its period of validity, is able to recognize the terminal concerned each time that terminal accesses digital content containing Cookies from said issuer. The Cookie does not identify you personally, but only the browser of your terminal.

 

 

4. Why do we use cookies?

 

This policy on the use of cookies and other trackers applies to all web assets of Vifranc. The web assets of Vifranc use cookies to better understand how you use our sites and how you interact with their content. We may use cookies to remember your language preferences or so you do not have to log in each time you visit our websites. These cookies may also track your geolocation so we can offer you relevant and specific information related to your location. In addition, we may use your usage data to provide targeted advertising on third-party websites. A more complete list of cookies and uses is described below.

 

 

5. What types of cookies are used?

 

Vifranc uses first-party and third-party cookies. To help you understand how each cookie used is useful to you, you will find below a presentation of the four different types of cookies used on our websites:

 

  • Strictly necessary cookies : These cookies are essential to the basic functionalities of our websites, such as access to secure areas of the site and logging in to your user account. They allow users to navigate our websites. This category of cookies cannot be disabled.
     
  • Functionality cookies : These cookies help us tailor our websites to improve their content based on how you have used our sites and to configure features and other customizations, such as language preferences, remembering usernames, and geolocation. The information tracked by these cookies is anonymous and cannot be used to interfere with your browsing activity on other sites.
     
  • Performance cookies : These cookies collect information about how you use our websites. The cookies tell us which pages you visit, how often, which errors are encountered, and how we can improve your experience. They are generally collected for statistical purposes and do not contain personal information, such as name or email address. Disabling them prevents any collection of information relating to your browsing on our sites and therefore the provision of editorial content tailored to your browsing.
     
  • Targeting and advertising cookies : These cookies provide information about how the user interacts with our content to help us and third parties (including advertisers) deliver relevant advertisements and measure the effectiveness of advertising campaigns. The information is collected and shared with third parties to offer audience targeting and optimization solutions for advertisers and publishers. No personal data is collected and an individual cannot be identified through the data collected.

 

 

6. First-party cookies

 

Google Analytics

To maintain the session state
To contain the unique identification number of the account or website to which it relates
To distinguish unique users by assigning a randomly generated number as a client identifier
To calculate visitor, session, and campaign data for site analytics reports
To store and update a unique value for each page visited and is used to count and track page views.
To limit requests
Type : performance, targeting and advertising

 

Active Campaign

To confirm that tracking has been enabled for the website
Type : targeting and advertising

 

Google AdSense

To test the effectiveness of advertising on websites using this cookie
Type : performance, targeting and advertising

 

Facebook

To provide a range of advertising products such as real-time bidding from third-party advertisers
Type : targeting and advertising

 

Cloudflare

Used by Cloudflare Content Delivery Network 
Type : functionality

 

WordPress

To store the current language
Type : functionality

 

 

7. Third-party cookies

 

Our websites contain links to other websites. We have no information about the types of cookies used by these other sites. For more information, please refer to the information provided by these third-party sites regarding their own cookies.

 

  • LinkedIn
  • DoubleClick
  • Microsoft
  • Cloudflare
  • YouTube

 

 

8. How long will cookies last?

 

Cookies remain on your device(s) for different periods of time, depending on whether they are « persistent » or « session » cookies:

Persistent cookies : These cookies are used to remember your preferences on our websites, to analyze user behavior in order to establish usage and preference patterns, and to improve the functionality of our websites. They remain on your computer or device until they expire or you delete them. They persist even after you close the browser and restart your computer.

Session cookies : These cookies are used to remember your activity during the current visit to our websites. They are temporary and remain on your computer or device only until you end the current browsing session.

 

 

9. How to manage Cookie preferences?

 

As a user, you have the right to refuse, delete, or limit the use of all types of cookies when visiting the Vifranc website. You can change your cookie preferences by adjusting your browser settings. Note that most browsers automatically accept cookies, so if you do not want cookies to be used, you will need to delete or block them. However, refusing certain Cookies may cause the degradation of a number of functionalities necessary for browsing the website (difficulties with registration or display, etc.). In such cases, we cannot be held responsible for these malfunctions. Furthermore, disabling advertising cookies does not mean that you will no longer receive advertising, but simply that it will no longer be tailored to your interests. For more information on cookies and how to manage preferences, we refer you to the following site : https://www.aboutcookies.org/how-to-delete-cookies/

 

 

10. Contact details:

 

The website WWW.VIFRANC.COM is owned and operated by Vifranc.

Our main places of business are located in Quebec

 

You can contact us as follows:

By mail :   163, Petit Rang du Nord, Saint-Pamphile (QC) G0R 3X0

By telephone :   418 356-3312

By email :  [email protected]

 

 

11. Changes to this cookie policy:

 

The Policy takes effect on 17/10/2025 and replaces all previous versions.

 

Privacy legislation is constantly evolving and, as a result, this Policy may be amended by Vifranc, at its sole discretion and without notice or liability to any Data Subject or any other person. The collection, use, and disclosure of a Data Subject’s Personal Information by Vifranc will be governed by the version of the Policy then in force.

Logo VIFRANC

Address

163, Petit Rang du Nord

Saint-Pamphile (QC) G0R 3X0

[email protected]

418 356-3312

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